Axiologists, Designers, Artists and lovers of beauty take note: Someone has just walked into the room.
“The makeup industry makes a whole lot of money on a whole lot of bulls—,” Grace Choi told an eager crowd at TechCrunch Disrupt. “They do this by charging a huge premium on one thing that technology provides for free, and that one thing is color.” – Grace Choi, inventor of Mink 3D Make Up Printer
This is pretty amazing to me.
And to be honest, the above statement is pretty provocative despite the obvious fact that it is true.
From a Beauty Industry standpoint Mink is revolutionary. While it’s apparent that those with hypoallergenic skin care needs will be able to purchase product bases that would meet their needs while using the new technology, I anticipate a little resistance, if not outright jealousy from established industry about the fact that a common ink jet printer will be using the self same FDA approved pigment substrates currently used by the cosmetics industry.
Here is an example of a photo taken directly from nature.
Mink, using your camera, lap top or mobile device can scan this color and assign it a “hex code”. Once that information enters the Mink 3D printer, you have make up almost immediately in that EXACT shade. While there is potential to use this technology for ANY beauty product, excluding nail polish at this stage, it remains to be seen just what demographic will pick up and adopt Mink, how they will use it and for how long.
But there is more to this than a mere challenge to existing beauty industry norms. Because Mink can take ANY picture of ANY color, from a web image, phone, or other electronic media source and translate it into a “hex” code and reproduce it for mass consumption, Mink is poised to challenge existing categorical norms across the art world as well by challenging categorical notions of what colors are most desirable.
The Pantone Color Guide is a Multi Industry go to source for color matching.
This is the product description from Amazon for the Pantone Color Guide. It retails there for around $50.00
From the Manufacturer
“Start down your path of design discovery with a professional color tool developed to help you explore your creativity and match color accurately from inspiration through realization. The PANTONE STARTER GUIDE is a sampler of “mini” PANTONE PLUS SERIES Color libraries, designed to introduce you to the creative flexibility and ease of using the PANTONE Color System. The PANTONE PLUS SERIES STARTER GUIDE is a great way to begin using PANTONE Colors in your design work. It’s perfect for students or anyone starting out in design. The STARTER GUIDE contains selections from all PANTONE PLUS SERIES Color libraries: PASTELS on Coated & Uncoated stock, NEONS Coated & Uncoated, PREMIUM METALLICS Coated; CLASSIC METALLICS Coated; and SOLID Colors Coated & Uncoated. In total the guide contains 543 PANTONE Colors. Pages are arranged chromatically, in color families, to enhance inspiration and creativity. An index is located at the back, to assist in locating specific colors. Comes in a limited edition gift box. Pantone is the only internationally recognized color communication system. You can specify PANTONE Colors with confidence even if your manufacturing is half a world away.”
Here are a smattering of examples of how the monopolization of aesthetics has been influencing the standardization of beauty norms. There are numerous industries that currently use the Pantone color guide as gospel and who will have to respond to the technological and industry implications that will no doubt percolate thru the economy in the coming years as a direct result of Choi throwing down the gauntlet:
Color Guides like Pantone may quickly become obsolete throwbacks for artists based on the applications of new technologies like Choi’s Mink. Everyone take note. There is something new in the water.